
As you must know by now Google have announced that they are going to release an OS aimed at the netbook market built around their Chrome browser. It’s a good move because netbook’s are one of the fastest growing segments of the computer industry at the moment. The thing is though I don’t see how Google would hope to beat Microsoft at their own game. If you remember, netbook’s were meant to be Linux machines and at first they were. Cheap and cheerful is what people wanted they said. Figures now say that ~94% of netbook’s have Microsoft Windows. Microsoft managed to completely grab this market from what is a free OS. How did they do this? Because users are more familiar with Windows. People will obviously pay a premium to use an OS that they recognize and can run their apps on. So if they managed to do this how will Google manage to grab those users back with what is afterall just another interface on top of Linux? So this leads me on to what I think is Google’s actual plans.
Google dominate the web. Microsoft dominate the desktop. But Microsoft also have a pretty strong foothold on the web as well and their newly rebranded Bing search engine is gaining more users – no where near Googles but it has still been gaining and is receiving a majority of good reviews. But what happens if Microsoft manage to gain a large enough percentage of the web? What do Google have then? They dont have a major dominance in any other software area, which is another reason why I think they created Android when they did. I believe they are just trying to distract and pee off Microsoft, just enough for them to take their concentration away from the web for a while. Just remember that while you may have all the market the only way forward is to loose users, when you have no market share the only way forward is to gain users. All the while this is chipping away at Google and they need time to sort something out properly. It’s a clever move because it may distract Microsoft’s attention and/or it may work out and they get a foothold on the desktop. The same applies to Android. Microsoft certainly are not dumb and I guess they are fuming at the news, so I am interested in what they can and will do about it.
Also remember that if Google has a cash cow, then Microsoft has cattle.
Update: Google announces hardware and Software Partners
I have just read on el’ Reg that Google has announced who they are going to work with for the hardware to run their new OS. It appears that they have all the big names on the list including Acer, ASUS, Freescale, Hewlett-Packard, Lenovo, Qualcomm, Texas Instruments, and Toshiba. Strangely Dell are missing from that List. They have also announced that Adobe will be a software partner.