I am already pretty impressed with the MediaTemple software and so much so that I will be moving over SmellBeautiful.co.uk sometime soon before I finally open (about time) the store. I’m just trying to work out a plan for how it is all going work. As always, everything tends to be a lot more complicated that you originally thought so I need to make sure that I have everything covered before release. Most of my thinking goes into how to spend the advertising money wisely and that usually means trying to come up with something clever to gain the most amount of eyes without using the money required for the traditional methods. I will of course be using some of the traditional advertising method, as they are proven and they do work – just for more money than I would hope to spend right now.